Edited by Alison Carminke
“What if people don’t like what I have to offer?”
“What if I’m not skilled enough?”
‘What if I fail?”
Have you ever asked yourself questions like those? I know I have! Especially at the beginning of my career as a business owner. Nowadays, they may still come up, but I’ve found a way to tackle them and move forward. Those pesky questions won’t stop me from following my dreams!
The first thing I learned is that questions like that have two things in common, which we tend to forget once they pop up in our mind:
- they are all a form of fear which expresses itself in worrying and doubts;
- they are all evidence of a lack of self-confidence.
Self-confidence is a vital aspect of your role as a business owner; just as important as your skills, and the quality of your work.
At crunch times, like when you’re just about to start a business, your self-confidence can take a major dip. Not only from sifting through all the information out there, but also because of the new and different things you’re suddenly confronted with.
When you lack self-confidence you’re much more likely to give up on projects. And giving up on your business dream is never a good idea.
Follow my 5 easy tricks to boost your self-confidence and become a successful online business owner.
1. Evaluate your inner circle
Take a close look at your family members and friends. They play a crucial role in your self-confidence. Start noticing which people in your life motivate you and bring you up, and which ones shred your self-confidence as they bring you down.
Of course, if the negative people are your closest family members, it can be difficult to stay away from them (I even have some in my inner circle!). Still, try to stick with positive people as much as you can. This helps shield you from other people’s negativity, and keeps you motivated to move on with what you believe in.
2. You are not your business
When you start out in business, you often hear that you have to market yourself. But remember, you’re ultimately selling not yourself, but solutions for the problems your clients have. It is important to keep this in mind as it makes you more resilient and confident. And yes, this is also true when you have a personal brand.
So please, do not ever link your worth as a person with the success of your business. Either your customers like the solutions you offer, or they don’t. And if they don’t, that doesn’t reflect on you as a person!
3. Swap perfectionism for realism
Building your own online business means growing, learning and taking constant action.
Your services or products don’t have to be perfect – they need to be out there in the market to be tested. And perfection and hesitation are your biggest business enemies.
To get out of the perfectionism trap, start creating realistic short-term and long-term goals and focus on them. Because one part of building your own business is learning how to cope with uncertainty, and taking action anyway.
4. Learn to deal with fear
Running your own business means you regularly have to step out of your comfort zone. And that can be terrifying. Every entrepreneur has fears of failing, of becoming visible and of being successful. So it’s not you, it’s just how things are.
The best way to overcome your fears is to question them. Try to list your fears and make a Plan B for each one. Ask yourself: What would happen if this fear really came true? Then think about how you would deal with that. Believe me, this is a much less scary way to live with the fears.
5. Take control over your mind
Every entrepreneur expects to fail in one way or another, which is just realistic. What’s important is how you deal with failure. Do you hold yourself responsible? Then go back to Trick 2.
You and your business are two different entities, and if you keep remembering this, it will be easier for you to find new and creative solutions when problems occur. Also, overcoming great adversity is a huge confidence booster, which is why you should never give up in the first place.
Along with belief and mindset, your self-confidence has a huge impact on your business progress (or whether you leave it to stagnate). Use my 5 tricks to boost your self-confidence, and watch your business results soar!