I have always taken a different path. While many of my friends went to university, I spent a year abroad in Scotland working with children and travelling the country. While most people in my area enjoy roast pork, I became vegan. While many started a regular 9 to 5, I started my own online business.

And I want to encourage you to be different. Because to be different, you just have to be yourself. And this is probably the most crucial attribute you need to have in order to start your own business.

My motto: Life begins at the end of your comfort zone


Hi, my name is Nicole and I created Heart & Style with the intention of helping women create their own online business so they can live a self-determined and independent life.


My story

Coming from a small town in Bavaria, Germany I grew up with the traditional thinking of how a man and a woman should be. But I challenged this thought quite early in my life as I have never been the typical woman. I love adventures, traveling and trying out many different activities all the time. I’m a language geek and I adore pasta. I love casual outfits and I don’t wear a lot of makeup.


And I don’t wish to be any different.

Everything is alright

Stepping out of my comfort zone has always been a challenge for me but it is something I do on purpose almost every day. As a kid, I was very shy and I hardly talked to anyone I didn’t know very well. For me it was sometimes hard talking to some relatives I haven’t seen in a while.


Fortunately, this changed but still, I am a calm person and if you wish you can put a label on me that says “introvert”. However, in my past, I heard a lot of questions about why am I not talking or whether everything’s alright with me?


Yes, most of the time, everything has been alright and it was hard for me to deal with the questions because they made me feel like something was wrong with me. But it wasn’t. So today, every time I hear a question like this my answer goes something like that:


“Well, the world is already quite loud. Maybe I’m not a loud person, but therefore I can listen even better which a lot of people can’t!”.

As you can see, stepping out of my comfort zone especially when it comes to people is sometimes quite hard for me. Particularly, when I started to run my own online business because hey, you need to step out and get attention in order to become known.


But doing that brought me to where I am today and I wouldn’t take any other path. I am glad how things turned out, it boosted my confidence and unbelievable opportunities opened up to me.

And this is something I want to pass on to you so you can be successful in your business. I know the fears about starting, about not feeling good enough and especially about what other people might think. Confidence is a huge topic among us women.

I won’t say I don’t have those fears anymore but I learned how to deal with them and how to make a step further even if I don’t feel like it.


So let me guide you through your journey to your own online business and let me help you become the best version of yourself!

My way to becoming an online business owner

I was stuck in a corporate 9 to 5 job, where I got bullied by some of my colleagues and which was extremely stressful. I was sick quite often and almost every morning I cried in my car because I didn’t want to go there anymore.


In that time, my boyfriend used to call me a “zombie” because every day I came back home from work I was in a bad mood, only functioning but not living anymore. One day, I thought to myself: “This can’t be it. Something has to change. There must something more in life than just this 9 to 5 job where I spent most time with people I don’t like and hardly see the people I love.


So I stumbled across an ad about an ebook on Facebook from a woman who runs her own online business and who I look up to. In this book, she explained to how she got to run her own business and travel the world. This changed my life. I instantly decided to do the same (apart from the non-stop traveling as I’d like to have my home base) and registered my business one month later.


I started out as a virtual assistant helping other entrepreneurs with copywriting and social media management but I still wanted more. It definitely helped me in getting to know the online world and making the first connections but I wanted to have something bigger.


After a year, I was able to finally quit my corporate job and become a full-time entrepreneur. In that time, I started to work on my bigger plan which is to help women create their own online business so they can live a self-determined and independent life.


But why this? And not something else?


I think the most crucial moment in my life when I decided to help women become their own business owner was when I attended a networking event in my hometown. I was shocked. There were only men and as the only woman, I felt uncomfortable and alone there. And I noticed that this wasn’t the only networking event which was highly underrepresented by women but so were all other events which I attended.


This led me to the question: Why aren’t many women out there who run their own online business?


I think there are many aspects to why that situation is so I wanted to do something about this. Let it be confidence, not feeling skilled enough or money issues.


I want to help you start and grow your own online business so you cannot only lead a self-determined and independent life but you can also watch your kids grow up and become financially independent.


So are you on the same boat with me and ready to rock your life? Don’t worry I’ll lead you through the process!


Yours, Nicole