“What can I offer that people really want?”

Do you know that question? I know this one too well. In the beginning stages of my business, I was more than once desperate to find the right business idea. I knew that I wanted to run my own business but without a proper and profitable business idea – how could I do that?

Also, it’s always been important to me to create a sustainable business which I can grow with and which will carry me throughout the years. This was and still is so much more important to me than having instant success. However, to find the right idea for such a business seemed to me everything else but easy.

As soon as we know in our hearts that we want to become an online business owner we need to start looking for ideas. And in this process, there are many questions we have to ask ourselves in order to find the right idea.

Unfortunately, this is the point in which many people set their dream to run their own business aside because it seems like a mysterious process only a handful of people can solve. But let me tell you this: This is not true. Even you, and it doesn’t matter where you come from or what you have been through, you can find the right business idea to make your dream of your own online business come true.

For me, running my own business means to be able to fulfill myself and creating something that is sustainable for many many years is awesome.

So this is why I want to show you the 3 simple steps which will help you to find the right business for yourself so you can also start to fulfill yourself and make a meaningful change in your life.

1. Find your “WHY”!

There are two crucial questions which will lead you to your answer:

  1. What is the change you want to make for yourself (e.g. flexible time management; more time to spend in nature; never having to cook again, etc.)?
  2. What is the change you want to make in the world (e.g. free the oceans from garbage; enable more children to become educated; bring more beauty to the world, etc.)?

The true goal is never to ask “HOW” but always to ask “WHY”. So take yourself some time to sit and write down whatever comes to your mind. Then make it bigger and create a vision for yourself. The combination of these two answers become your personal vision and therefore, your personal goal!

2. The step to the “WHAT”!

As soon as you have a vision you can start to have a closer look at it. Change your “WHY” into a “WHAT”. So for example if you want to bring more beauty to the world you can start doing something with graphic design, texting or fashion coaching. Collect everything that comes to your mind and also start asking your friends and family to find even more ideas. Often we limit ourselves to one idea because we ask ourselves the “HOW” question instead of the “WHY” question.

3. The decision on “HOW” to do it!

Sometimes, in the beginning, it is not easy to know whether we want to start out as a solopreneur, freelancer or socialpreneur (i.e. starting a business in a team). It depends on what you want to do. Do you want to collaborate with someone or start your own business that you run by yourself? Try to think about the different scenarios here. Which option appeals to you most? Which idea fits most with your personality? What can you implement in your life? Make a list of the top 5 things and have a closer look into each of these ideas. What’s realistic and promising and which idea makes your heart leap?

Always remain true to yourself!

Now, the first steps have been taken! So, in this case, it is important that you are always honest with yourself. Sometimes it takes another 6 months until you can quit your employee job so you can save some money until you make this huge change. And in the beginning, a lot will be demanded from you but always keep in mind to get feedback on whatever you do. However, decide for yourself what you are going to do with this feedback.

Your inner attitude decides on how successful you are going to be on the outside. Look for someone who will help you to develop the right mindset. And always remember your vision: Is everything that you do bringing you closer to your goal or further away from it?

This expedition into the unknown always requires courage. Courage to take the next step and to take a different step than the one that people are telling you to take. If you want to change the world, you will have to take paths no one has taken before. I dare you to listen to your intuition as your advisor, to put your gut feeling above your business plan and to apply empathy as a tool for making decisions.

I dare you to trust in the process – doesn’t matter what other people might say. It is your business and you decide. And above all: Have fun with it!

Yours, Nicole

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